Brand Development


Leverage your logo to promote your brand with custom Branding Materials (business cards, letterhead, envelopes, brochures, and more). To present a unified image of your company, consider implementing a Brand Style Guide outlining expected logo, color, and font usage standards for employees, designers, and developers.

Brand Style Guide

BASIC $200

A simple guide with just the basics – everything you need. Great for new brands and those that are still evolving.

Included in the guide are:

  • Logo library

  • Color palette

  • Typeface(s)


A more robust manual with all the basics plus customized sections focused on your organization's specific needs.

Examples include:

  • All items listed in "Basic"

  • Brand history, vision and/or mission statement

  • Stationery guidelines

  • Advertising and/or social media guidelines

  • Apparel, signage, and/or vehicle applications


Click see more work from the
Eldora Family Chiropractic project



Download the PDF to view full guide

Eppstein Uhen Architect's Brand Standards + Logo Usage Guidelines is
a complete overhaul of their outdated, eight-page 2007 version.

While writing and creating this guide, 
I had the opportunity to:


  • Improve the content + legibility for broader audience use

  • Identify + establish standard practices

  • Implement a new secondary color palette to compliment current logo

  • Research 110 years of EUA history + present the most relevant information

Branding Materials


LAUREN MCCLONE DESIGN  |  Milwaukee-Area Graphic Designer

©2021 Lauren McClone Design LLC

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