TwelvePoint is the proposed option for the Milwaukee Bucks event club located within the forest-themed main level of the new arena. The logo design enhances the club's architectural details and material selections, drawing on Milwaukee's proximity to forests and parks with a subtle similarity to antlers.

Above: Environmental branding application within the courtside event club

Below: Additional conceptual options developed

Pattern studies for the business cards + coasters

LAUREN MCCLONE DESIGN  |  Milwaukee-Area Graphic Designer

©2021 Lauren McClone Design LLC

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