Jackrabbit Greens Logo
Located in Milwaukee, WI, Jackrabbit Greens is a newly sprouted urban farm specializing in sustainable microgreens, lettuces, and herbs. The logo features a beet-purple jackrabbit, emphasizing their quick and convenient delivery, and utilizes bright pops of colors to accent their products. Owners Zack, Shawn, and Vivian wanted a playful, approachable design to reflect their business values and to represent Jackrabbit Greens' commitment to the local community.
Below: initial logo concepts explored