LAUREN MCCLONE DESIGN  |  Milwaukee-Area Graphic Designer

©2019 Lauren McClone Design LLC

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Brand Style Guide

BASIC

A simple guide with just the basics – everything you need. Great for new brands and those that are still evolving.

Included in the guide are:

  • Logo usage options + guidelines

  • Color palette

  • Typeface(s)

  • Supporting graphics

BOOSTED

A more robust manual with all the basics plus customized sections focused on your organization's specific needs.

Examples include:

  • Brand history, vision and/or mission statement

  • Stationery guidelines

  • Advertising and/or social media guidelines

  • Apparel, signage, and/or vehicle applications

BASIC SAMPLE

Click see more work from the
Eldora Family Chiropractic project

BOOSTED SAMPLE

Download the PDF to view full guide

Eppstein Uhen Architect's Brand Standards + Logo Usage Guidelines is
a complete overhaul of their outdated, eight-page 2007 version.

While writing and creating this guide, 
I had the opportunity to:

 

  • Improve the content + legibility for broader audience use
     

  • Identify + establish standard practices
     

  • Implement a new secondary color palette to compliment current logo
     

  • Research 110 years of EUA history + present the most relevant information