Brand Style Guide
A simple guide with just the basics – everything you need. Great for new brands and those that are still evolving.
Included in the guide are:
Logo usage options + guidelines
A more robust manual with all the basics plus customized sections focused on your organization's specific needs.
Brand history, vision and/or mission statement
Advertising and/or social media guidelines
Apparel, signage, and/or vehicle applications
Download the PDF to view full guide
Eppstein Uhen Architect's Brand Standards + Logo Usage Guidelines is
a complete overhaul of their outdated, eight-page 2007 version.
While writing and creating this guide,
I had the opportunity to:
Improve the content + legibility for broader audience use
Identify + establish standard practices
Implement a new secondary color palette to compliment current logo
Research 110 years of EUA history + present the most relevant information