Logo Design

STAND OUT FROM THE CROWD

Your logo delivers the first impression of your organization; it adds immediate credibility to your services and products and helps customers remember you. Spending the time and resources to make your brand exceptional ensures potential customers will respond positively and ROI will be recognized.  

RELATED SERVICES

BRAND STYLE GUIDE
BRANDING 
MATERIALS
LOGO REPAIR + DIGITIALIZATION

HOW IT WORKS

BUDGET

Pricing is dependent on your exact logo needs but designs typically range from 5 hours (basic) to 10+ hours (more developed, several versions, etc.). I bill at an hourly rate of $80 per hour — so cost is $400-$800+. For a free estimate with more precise numbers, please contact me to discuss your project in more detail.

THE FINE PRINT

You own the full rights to your logo files. In case you need access to them in the future or would like to make updates, I retain a backup copy for your convenience. With your permission, I may share logo design work on my website, Facebook page, or potential clients. 

PROCESS

Below is an overview of my typical logo design process and what you can expect along the way. Please note that not all projects follow these exact steps and we can customize the process to best fit your needs. 

LOGO DESIGN PROCESS

Consultation

A free 30-minute phone or in-person meeting to discuss your project's goals, details, timeline, and budget

Revised Designs

Based on your feedback, designs are revised and returned for your review — we also explore color and typography options

Final Design

The finalized logo design is presented for your approval and sign-off via email

Initial Designs

In about 2 weeks, you will receive a variety of initial logo concepts to review

Review #2

Together we review your feedback on the revised concepts and identify final areas for revisions

File Delivery

Logo files are delivered via a download link in a variety of file formats including .eps (vector), .jpg, and .png [other formats are available upon request]

Review #1

Together we review your feedback on the initial concepts and choose which option(s) to revise and move forward with

Semi-Final Design

A semi-finalized logo design is presented for your review to request any final tweaks

Invoice

An invoice for the project is sent to you via email, payable by check within 30 days

FEATURED PROJECTS

 

Little Bear Produce Company Logo

Below are two preliminary design concepts for Little Bear Produce's logo refresh. This is a simplified, modern take on their current teddy bear-like logo with a fresh color palette and options to showcase their Texas roots. Produced for Full Tilt Marketing.

 

Iron Mountain, MI Brew Fest 2017 Logo

Playing homage to the town's rich mining history, Iron Mountain's first annual craft beer tasting festival logo is a literal depiction of home-grown pride with its iron-colored mountains. 

 

Above: 4' x 14' street banner

Below: collector's glass (left) and brainstorming sketches (right)

Heartland Family Chiropractic

This charming, rustic logo was tailored specifically to Dr. Caitlin's welcoming small-town practice in Story City, Iowa where she provides high quality healthcare to patients of all ages and wellness levels.

 

Krichen Vizslas

A sampling of logo design concepts developed for AKC Champion breeder Krichen Vizslas. Approved by my vizsla and office assistant, Jade.  

 

LAUREN MCCLONE DESIGN  |  Milwaukee-Area Graphic Designer

©2020 Lauren McClone Design LLC

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