LAUREN MCCLONE DESIGN  |  Milwaukee-Area Graphic Designer

©2019 Lauren McClone Design LLC

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Logos + Branding


Your logo delivers the first impression of your organization; it adds immediate credibility to your services and products and helps customers remember you. Spending the time and resources to make your brand exceptional ensures potential customers will respond positively and ROI will be recognized.  


Logos for start-ups, established organizations, events, and everything in between

Review several initial concepts to revise and narrow down to a final design delivered in a variety of file formats (.jpg, .png, .eps) for any and every application.



Communicate a consistent message to your audience

A basic brand guide includes logo usage guidelines, typefaces, and color palette. This document of expected standards provides your designers, writers, and developers a starting point for their work.

In today's digital world, tangible marketing pieces are still a must

Leverage your new logo and promote your brand with business cards, letterhead, envelopes, brochures, and more.

Have an established logo in need of modernization? Need your logo converted into a digital format?

Turn low-quality or blurry logos into high-resolution files suitable for viewing or printing at any size. Alter colors or make modifications to an existing logo.



Little Bear Produce Company Logo

Below are two preliminary design concepts for Little Bear Produce's logo refresh. This is a simplified, modern take on their current teddy bear-like logo with a fresh color palette and options to showcase their Texas roots. Produced for Full Tilt Marketing.


Iron Mountain, MI Brew Fest 2017 Logo

Playing homage to the town's rich mining history, Iron Mountain's first annual craft beer tasting festival logo is a literal depiction of home-grown pride with its iron-colored mountains. 


Above: 4' x 14' street banner

Below: collector's glass (left) and brainstorming sketches (right)

Heartland Family Chiropractic

This charming, rustic logo was tailored specifically to Dr. Caitlin's welcoming small-town practice in Story City, Iowa where she provides high quality healthcare to patients of all ages and wellness levels.