Rolled Threads Unlimited Logo
Rolled Threads wanted to modernize their existing 1985 logo while still featuring their beloved "Bolt Man" to maintain brand recognition. It was important to accurately convey the company's product offerings so he's holding a threaded rod and stud in each hand and wears what employees wear. The navy, red, and gray color palette provide a masculine, industrial aesthetic.
Developed for TRG Marketing
Above: Rolled Threads' original 1985 logo
Below: an alternative logo I created that was explored but unused.