University of Wisconsin Student Bus Pass

The University of Wisconsin-Madison student government, Associated Students of Madison (ASM), provides an unlimited-ride bus pass through Madison Metro Transit to over 25,000 students each semester.

The campaign included the design of correlating fall and spring passes and creating a catch phrase for large format posters and newspaper ads to inform students of pickup locations and times.

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2011-2012 passes with "Get on Board"

2010-2011 passes with "Ride On"