University of Wisconsin Student Bus Pass
The University of Wisconsin-Madison student government, Associated Students of Madison (ASM), provides an unlimited-ride bus pass through Madison Metro Transit to over 25,000 students each semester.
The campaign included the design of correlating fall and spring passes and creating a catch phrase for large format posters and newspaper ads to inform students of pickup locations and times.
2011-2012 passes with "Get on Board"
2010-2011 passes with "Ride On"